Queenstown Airport came to One Fat Sheep looking for a highly functional site with a strong focus upon the dissemination of information on mobile and tablet. In addition to this, the need to drive considerable ROI through their advertising, retail, parking and commercial channels was also a priority.
The predominant challenge with the brief was centred around the intricate series of user case scenarios with the website needing to transcend corporate, commercial, consumer, community and internally facing users.
We overcame this significant challenge through clearly defined filtering throughout the navigation and homepage to produce a clear and simple user journey that continuously closed the knowledge loop.
A site that has gained the confidence of domestic and international visitors, retail outlets, taxi drivers, the board and the community, to name a few.